Dubai set to be ultimate destination for summer

Dubai set to be ultimate destination for summer (Staff Reporter) / 27 April 2013 DUBAI – Summers will never be the same again with Dubai set to become the ultimate destination for the season. To communicate its position as the ultimate summer destination, Dubai is launching ‘Summer is Dubai’, a three month campaign from June 7 to September 7. The objective of ‘Summer is Dubai’ is to demonstrate to residents and visitors from around the world the extensive leisure and tourism Dubai have to offer, showcasing the city as a summer destination that offers more than any comparable city in terms of the scope of its events, world class infrastructure, hassle free entry to the country and ease of transportation. With its air conditioned hotels, transportation facilities, shopping malls, water parks, climate controlled indoor entertainment and even indoor skiing, the city has been designed to ensure that visitors have the most comfortable experience compared to many other destinations when the weather hots up. The ‘Summer is Dubai’ campaign aims at attracting millions of visitors to the emirate during an eventful three month period featuring the festivities, special occasions and celebrations that are a feature of Dubai’s annual summer season including Dubai Summer Surprises and Modhesh World, as well as a number of other events, before the season moves into Ramadan in July and finally Eid in August. These key phases of Dubai’s summer will blend seamlessly, thanks to the combined efforts of the government and private sectors to collectively promote the emirate’s uniqueness as a family destination. Director-General of the Department of Tourism and Commerce Marketing (DTCM) Helal Saeed Almarri commented: “Summer is Dubai’ is in line with the vision of His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to position the city as the region’s ultimate family tourism destination throughout the year, and especially during the summer season. The unique attractions, rich diversity and range of events and entertainment, world-class infrastructure, facilities and services, and enticing shopping offers are complemented by the attractive value for money offered by hotels and restaurants, making Dubai the ideal summer destination for visitors from around the region and the world.” This summer, in addition to the hugely popular Dubai Summer Surprises and Modhesh World, a wide range of world-class events including Dubai Sports World and the Dubai Rock Festival will provide activity and event options. Visitors and residents will also be able to take advantage of many exciting promotions and value for money offers, for example leading hotels in Dubai will reward families who check in for a minimum 3-night stay with an unbeatable offer that gives a maximum of two children under the age of 12 the opportunity to stay at the hotel for free, including complimentary breakfast, lunch and dinner. Laila Mohammed Suhail, CEO of Dubai Events and Promotions Establishment (DEPE), an agency of DTCM said:  “We are committed to offering events that cater to the aspirations of residents and visitors during the summer and our range of exciting offerings will reflect the campaign line ‘Summer is Dubai’.” “Furthermore, by utlising the network of DTCM international offices, the marketing and communication activities of DEPE will reach a wider audience and new market. We are gearing up for a campaign that will not only stimulate an increase in visitor numbers but also ensures that at the end of their holiday our guests leave the city with many wonderful memories.”  news@khaleejtimes.com Taylor Scott International