Hypermarket chain slashes food prices

Hypermarket chain slashes food prices Silvia Radan / 15 July 2013 Dozens of products are to have their prices slashed by Lulu Hypermarket during the holy month of Ramadan. Every week, new dry and fresh goods are chosen for a significant price cut, including fruit and vegetables, sweets and cooking oil “At the moment we have 34 items on Ramadan sale, with more and different ones to come next week,” said Nanda Kumar, head of corporate communications at LuLu Hypermarket. Lulu announced its Ramadan promotions during an official visit from Dr Hashem Al Nuaimi, Director of the Customer Protection Department in the Ministry of Economy, which took place on Sunday at Abu Dhabi’s Lulu Al Wahda Mall. Dr Al Nuaimi toured the food section of the hypermarket, seeing to it that the prices are not hiked, and also launching LuLu’s Ramadan baskets. “I want to tell consumers that Lulu does a lot of hard work and makes all products available during Ramadan without increasing prices,” said Dr Al Nuaimi. He also revealed that the hypermarket is contributing free food to the Ministry of Economy’s families in need.  “We have about 10,000 poor families across the UAE, mostly comprising five to seven members. Lulu is helping us to feed them by providing 700 vouchers,” explained Dr Al Nuaimi. In store, the Ramadan sale included items such as Crown Dates, the price of which was reduced from Dh20 to Dh16.90. Apart from these particular Ramadan price cuts, the hypermarket is also running a price lock promotion for certain food products. “We have 80 items under price lock, which means their prices will not change for one year,” said Ashraf Ali, executive director of Lulu Group. These include a pack of eight cans of tomato paste, each weighing 198gms, sold for Dh8.95. “We are also launching, for the sixth year, our Ramadan kits,” he added. The “kits” are two boxes of various dry foods. The Dh130 one contains 20 items, including cooking oil, rice, sugar, pasta, dates, tomato paste, and lentils, while the smaller, Dh90 kit contains 12 items such as salt, dates, ketchup and UHT milk. On July 28, Lulu hypermarket will also launch its Dates Festival, which will include over 100 different types of dates from the UAE and elsewhere. silvia@khaleejtimes.com Taylor Scott International