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Would be renters make their mind up in just 60 seconds
People renting a home in the UK take an average of 60 seconds to decide whether a property is right for them whilst viewing, according to new research. A nice kitchen is attractive to would be tenants with 30% saying it is the most important aspect and 63% decide to take a property on their first viewing, with just 2% needing more than five minutes to make their mind up. The second biggest attraction for prospective tenants is a sizable main bedroom with 28% saying it was most likely to turn their heads followed by 20% putting a spacious living room at the top of their renting wish list. Just 10% put that bathroom as the most important aspect of their rental property and just 2% are bothered about the garden, the research from Rentify also shows. Some 7% of those surveyed said they can take as little as 10 seconds to know if a property is right for them, however 5% are not as quick to rush into a decision and not making a decision quicker than 10 minutes into a viewing. Over half, 63%, said that they are happy to take a flat on their first viewing if it feels right with just 5% saying they will view a home at least three times before making a decision. The research also found that 77% of those surveyed believe that they find suggestions by estate agents unhelpful when deciding if a property is right for them, with 10% admitting they would rent a property after viewing online pictures and not physically visiting the property. ‘For many, finding the right property is important but it is also important tenants don't rush into decisions. High street lettings agents can sometimes disguise flaws just to make a deal, so it's always worth taking extra time getting to know every inch of the property before getting hold of the keys,’ said Rentify chief executive officer George Spencer. Continue reading
Price growth for central London prime market revised down
Property price growth in the prime market in central London is likely to be less than expected due to a slowdown in the sector, a new analysis suggests. Leading real estate firm Knight Frank has revised its 2016 forecast for annual price growth in prime central London to 2% from 4.5%. The firm pointed out that the prime London property market has faced a number of headwinds in 2015, which reduced annual price growth from 5% at the end of last year to 1.3% in September. ‘These challenges have been led by the increase in stamp duty at the end of 2014, a factor that will continue to weigh on transactions and price growth into 2016 as the market absorbs the new rates,’ the report says. It also explains that global economic uncertainty centred on China has also dampened demand to some degree. ‘However the strength of the UK’s economic recovery, employment growth in London and the likelihood of continued low interest rates mean price growth will remain positive next year,’ it adds. It also points out that activity in September and October has increased following a subdued summer and the appearance of some high quality stock has driven demand. However, buyers have become more circumspect and stringent in their requirements due to the stamp duty increase. ‘It has resulted in a flight to quality, meaning demand is particularly strong for properties in the best condition and on a prime floor, street or square,’ the report adds. ‘While the anticipated gear change materialised as summer moved into autumn, there has been no sense the market is entering full-blown recovery mode after what has been a subdued 2015,’ it concludes. Continue reading
UK residential rent growth slows to match pace of house price growth
Rent price rises in the UK have slowed to match the pace of house price growth in the country after nine months of sustained faster growth, the latest index figures show. It means that rent prices are now 8.5% higher than a year ago for the three months to September 2015 after six months of annual rises over 10%, according to the data from HomeLet. The average rent in the UK for new tenancies in the period was £995 per month but in Greater London it was £1,555 per month although rents dropped here on a month on month basis for the first time since February 2015. The index report suggests that deflation across the economy, and rising real incomes, mean the slowdown in rents could be temporary. A breakdown of the figures shows that nine out of 12 UK regions are still seeing rent prices rise on an annual basis, with the largest increases seen in Scotland at 8.4%, the East Midlands at 7.7% and Greater London at 6.6%. The figures also show three regions in negative annual price movement, with prices in the North West 4.6% lower than a year ago, 2.2% lower in East Anglia and 1.4% lower in Northern Ireland. Comparing September figures to the previous month, the index reveals that only three regions have seen rent prices rise since August. In the three months to September 2015 only Scotland, the East Midlands and West Midlands have seen prices rise by 1.2%, 1.4% and 1.4% respectively. Every other region of the UK has seen rent prices fall modestly in the three months to September 2015, with the largest price reductions seen in the South West, the North East and North West with a fall of 2.4%, 2.3% and 2.2% respectively. ‘The UK economy has dipped into negative inflation which is a boost to consumers' spending power and, ultimately, their real income. Affordability is an important factor in determining rents,’ said Martin Totty, chief executive of Barbon Insurance Group, owners of HomeLet. ‘Depending on what happens with inflation and real incomes over the coming months, could have a bearing on future rental price trends especially where, in certain areas of the country, the supply of rental properties is not keeping pace with demand from those wishing to be private sector renters,’ he added. Continue reading
