Tag Archives: agarwood
Oud Fragrances Are Highly Prized In Qatar
2013-09-09 By Ebrahim Omar in Doha Oud, a resinous heartwood extracted from the Agarwood tree and widely used in the manufacture of perfume, can sell for up to $55,000 a kilogramme. [Ebrahim Omar/Al-Shorfa] The use of incense and traditional Arabian fragrances such as oud are part of Qatar’s popular heritage that has been passed down from generation to generation. Oud — a dark, resinous heartwood which forms when the Agarwood tree is infected with a specific type of mould — is particularly prized. Oud has a very distinct, pleasant odour and is widely used in the manufacture of perfumes. “Qataris’ demand for oud, oud essence, different kinds of incense and oriental mixes continues throughout the year, but sales go up during Ramadan, holidays and wedding celebrations,” said Thamer Hussain Hafedh, head of sales at Abdul Samad al-Qurashi, a producer of Arabian perfumes and fragrances. Prices vary for the different varieties of oud, Hafedh told Al-Shorfa. “The Klakasy Indian oud is considered to be the best and most expensive variety, with one kilogramme reaching 200,000 Qatari riyals ($55,000), followed by the Kanamir oud with a 120,000 riyal ($33,000) price tag per kilogramme,” he said. “Then there is the Kiara oud and al-Sayoufi oud.” There is a demand for all types of oud, but al-Sayoufi comes first in terms of sales volume due to its high quality and its relatively reasonable price – 40,000 riyals ($11,000) per kilogramme, he said. Qatari men in particular are keen to wear oud as it is considered a tradition, Hafedh said, while Qatari women prefer to wear other fragrances, such as oud oil, sandalwood, saffron essence, rosewater and jasmine. FRAGRANCE BLENDS ARE POPULAR Oud and oud oil top the list of Arabian fragrance blends, in which several scents are mixed together to produce a long-lasting and sweet smelling fragrance. These blends are popular in Qatar, with prices for one toula (12 grams) ranging between 8,000 and 15,000 riyals ($2,200 to $4,120). Well-known oud blends include al-Safa, al-Moulouk, al-Amira, al-Amir and al-Bidaya, with each offering a distinct fragrance. Qataris of both sexes are keen to buy these blends of oud, amber and musk, said Nashwan Numan, sales manager at Al-Jazeera Perfumes. “Eighty per cent of our customers are Qataris, followed by Gulf nationals and Arabs and then foreigners such as Europeans and other nationalities who prefer Arabic blends and oud oils,” Numan told Al-Shorfa. Oud is a long-standing tradition that Qataris hold on to no matter how expensive it gets, Qatari national Ali al-Marri, 35, told Al-Shorfa. “Since as far as I can remember, using oud is a trait that characterises Qataris”, al-Marri said. You are met with the fragrance of oud wherever you go in Qatar, he added, whether it is “a government building, a private company or a house”. Oud is offered to guests as a sign of hospitality and generosity, al-Marri said. “It is the best thing you can offer to guests”. Continue reading
Sustainable Asset Management And UAE Ambassador Tours Sustainable Agarwood Plantations
The UN FAO (Food and Agriculture Organisation of the UN) estimate that exports of Agarwood and Oud Oil from Singapore total around US$1.2 billion annually, some analysts put this figure higher at around US$3 billion. Singapore (PRWEB UK) 16 June 2013 The UN FAO (Food and Agriculture Organisation of the UN) estimate that exports of Agarwood and Oud Oil from Singapore total around US$1.2 billion annually, some analysts put this figure higher at around US$3 billion. What is certain is that Singapore and Hong Kong are the most important trading posts in Asia for one of the world’s rarest and most valuable natural commodities. Uncertainty on how much of this rare and mystical product arrives in Singapore, and in many cases where it actually comes from, has caused international concern. Since the year 2000 harvesting of wild Agarwood trees and export of its products has been banned by CITES (the Convention on International Trade on Wild Fauna and Flora) as an endangered species. Monitoring of the trade by TRAFFIC (The Wildlife Trade Monitoring Network) has led some analysts to predict there is less than two years of wild supplies of Agarwood left; yet this largely illegal industry carries on unabated. Currently the world’s largest estimated importer and distributer of Oud is the UAE, where Oud is an everyday necessity in the culture and used regularly in Arabic homes. Recognising the importance of ensuring that supplies to the Gulf could be both sustainable and legal today, and working to ensure continued sustainable supplies of this ever diminishing natural resource for the future, the UAE Ambassador to Singapore his Excellency Mohamed A. Al Qubaisi decided it was time he learned more about how this essential element of everyday Middle East life was obtained. Singapore based Sustainable Asset Management, specialist advisors and analysts to the plantation and Agarwood industry, were honoured to assist and recommended the ambassador visit industry leading sites in Thailand: tree nurseries, sustainable plantations, distilleries, processing plant and retail shops, selecting an innovative company in the sector Asia Plantation Capital (APC) as his focus so he could see first-hand the complete soil to oil process. Mark Wills, Managing Director of Sustainable Asset Management, accompanied the Ambassador and his family on his fact finding mission to Thailand where the group spent three days touring the nurseries, plantations, distilleries and finally a retail site of l’Atelier Du Bois the brand owned by APC. Along the way the ambassador not only witnessed the ground breaking technologies developed and researched by APC but also listened first hand to the managers’ detailed explanations of their advanced processes from soil to oil, resulting in a 100% pure and organic high quality sustainable Oud oil with full CITES certification. During the trip Ambassador Mohamed A. Al Qubaisi kindly shared some insights into the Agarwood relationship with consumers in the Gulf where apparently you will rarely find a house in any GCC country without either Oud or Agarwood being used; these products remain as popular as ever and demand is even growing. The Ambassador explained that Oud oil is more important than Agarwood chips and how for consumers “the priority is the smell and the durability of the fragrance note” people “know very little of its origins, except for the fact that it is rare and very expensive and prices keep increasing.” This rarity brings with it additional problems of local traders who will often try and sell sub-standard product and pass this off as high quality. “There are people who look to copy the product, especially chips and make alternatives which are not well regarded.” Apparently local buyers are also generally unaware of the global protection afforded to Agarwood and how the trade is controlled with CITES certificates, his Excellency Mohamed A. Al Qubaisi was enthusiastic “to get a better understanding of where Oud comes from and how it is made, which I now know. I would be very happy to help citizens in the Gulf understand the importance of sustainable supplies to safeguard an important aspect of our culture for generations to come.” Roger Hargreaves Chairman of APC Thailand stated “We are honoured that his Excellency Mohamed A. Al Qubaisi the Singapore UAE Ambassador chose our company and plantations to visit and gain a wider understanding of the source and fast growing industry behind the production of sustainable Oud oil which is driven in part by the demand in the Gulf and wider Middle East. Additionally now that Oud has become a mainstream fragrance with almost weekly launches by the global fragrance mega brands of a new Oud fragrance, it is vital that responsible countries like the UAE take a keen interest to ensure legal and sustainable on-going supplies for their citizens. APC were one of the first plantation companies to secure a license to import and distribute Oud in the UAE and are now entering into exclusive supply agreements with responsible UAE based importers to secure the long term supply of sustainable and natural Oud into the region, with fully legal CITES certified products and supplies. We were equally honoured that the ambassador considered the quality of fragrance and consistency of our oil to be extremely high quality, rarely encountered from plantation produced Oud oils versus wild oil.” Ambassador Mohamed A. Al Qubaisi concluded “I now have a greater understanding of its origins and the process to bring this to market, something that most people in the GCC countries will not know. Clearly the trees are in decline and that will have an effect on something that is a significant part of our culture. I am very happy that APC is providing a long term sustainable solution to help supply the market with a high quality and consistent product and that will help preserve an important part of our culture for generations to come.” APC and Sustainable Asset Management look forward to further co-operation at a diplomatic and commercial level in promoting the qualities and importance of sustainably produced Oud oil for the Middle East market and plan a series of road shows in the Gulf after Ramadan to promote the qualities of their oil, and to educate the community and importers on the importance of ensuring they buy sustainably sourced CITES certified products to safeguard their future supply and continued enjoyment of one the world’s rarest and most mystical natural products. — Questions & Answers During the trip the Ambassador wanted to answer some questions posed by Mark Wills regarding his visit and the current state of the agarwood industry:- Q. Is Agarwood still popular in the Middle East today? A. You will rarely find a house in any GCC country without either Oud or Agarwood chips being used. So yes it is still as popular today as it has ever been and demand seems to be growing. Q. To what extent does he think people in the Middle East are aware of the origin of Agarwood? A. They know very little of its origins, except for the fact that it is rare and very expensive and prices keep increasing. There are many traders who will try and sell sub-standard product and pass this off as high quality. There are people who look to copy the product, especially chips and make alternatives which are not well regarded. Q. Is there a preference to the country of origin? A. No. The priority is the smell and the durability of the fragrance note. Q. What are your views on the long term sustainability of Agarwood? A. I now have a greater understanding of its origins and the process to bring this to market, something that most people in the GCC countries will not know. Clearly the trees are in decline and that will have an effect on something that is a significant part of our culture. I am very happy that APC is providing a long term sustainable solution to help supply the market with a high quality and consistent product and that will help preserve an important part of our culture for generations to come. Q. What is used more in the GCC oil or chips A. There are more consumers of oil than chips. The largest part of the market is by far oil. Q. Are buyers in the GCC aware that Agarwood product requires CITES certification? A. No. They would not be aware of this. Q. What did you hope to achieve from the trip? A. I wanted to get a better understanding of where Oud comes from and how it is made, which I now know. I would be very happy to help you in whatever ways I can especially helping citizens in the Gulf understand the importance of sustainable supplies to safeguard an important aspect of our culture. The UAE Ambassador to Singapore his Excellency Mohamed A. Al Qubaisi Continue reading
Asia Forestry Launches New Brand ‘Dar al Oud’ At ‘Beautyworld Middle East 2013’
United Arab Emirates PRESS RELEASE Asia Forestry Distillery (AFD), a leading premium Oud oil producer producing high-grade oud oil and a member of The Treedom Group of Companies, has announced its participation at this year’s ‘Beautyworld Middle East,’ the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East, which is being held from May 28 till May 30, 2013 in Dubai, after its successful presence at this show in the last four consecutive years. During the event, Asia Forestry is set to launch ‘Dar al Oud,’ the company’s prestigious premium brand of products that have been made from 100 per cent oud oil. Dr. Andrew Steel, the Treedom Group’s Chief Executive Officer (CEO), will be present at the launch. AFD is in its eighth successful year in the Agarwood business with extensive experience, growing Agarwood and distilling oud oil, it has over forty plantations operating under controlled conditions and experienced management. The company has been accumulating knowledge of Agarwood and processing it to extract the high value oud oil that we are trading globally in the wholesale market. After several years of success in wholesale oud oil business, the group’s strategy is to achieve higher sales revenues by penetrating the retail market under the ‘Dar al Oud’ brand. “Historically, the unique scent of oud oil has been much sought after throughout the world with a continually growing market demand,” said Dr. Andrew Steel, CEO, the Treedom Group. “The high demand for oud related products has brought us to the point of manufacturing a range of products to service the market, hence we are now launching our ‘Dar al Oud’ brand—an endearing range of high value merchandise that has been created using 100 per cent pure extracts from our valuable Agarwood as the main ingredient. These products come from our sustainably managed plantations in Thailand’s Trat Province and distilled according to our strict quality standards, resulting in ‘Dar al Oud’s’ signature sweet and woody scent, appealing to the customers.” ‘Dar al Oud’ is Arabic for ‘House of Oud.’ Products under this new line include pure oud oil, body care (shower gel, body lotion and body butter), wood chips, Agarwood beads, Agarwood incense sticks, Agarwood sculptures and many others in research and development process. All products are made from pure oud oil that has been extracted from over 40 well-managed plantations located near the Thailand – Cambodian border. Our plantations have been cited for its perfect growing condition for high quality Agarwood. In addition, with 120 operational distillation units, we can ensure creation of the highest-grade Oud oils. We are one of the largest and the most well-known producers in Thailand that prides ourselves on controlling the complete value chain from seedling through to high grade end products. Dar al Oud proudly presents The ‘Dar al Oud’ body care range allowing users to have soft and smooth skin with the accompanying sweet oud fragrance. Agarwood incense sticks and chips give off a woody scent that sets the tone for relaxation and calm. Agarwood beads are made of Agarwood and carefully sculpted into perfect rounded beads. These beads are generally used for prayer, in the form of a necklace (or rosary) and bracelet. Lastly, Agarwood sculptures can be used to decorate your home or office, showing social status as well as improving the Feng Shui of the room. “The launch of these new products demonstrates our commitment towards supplying our target markets with only the highest class of oud oil. We are looking to create a strong market presence in the Middle East, after a successful online marketing campaign and the opening of a retail store in Bangkok. Taking part in ‘Beautyworld Middle East’ for the fourth year will not only allow us to promote the diverse range of ‘Dar al Oud’ products but also gives us the opportunity to strengthen our relationship with potential clients, partners and distributors. Also, we hope to receive positive feedback and acceptance from clientele in the region,” concluded Dr. Steel. Dr. Andrew Steel, CEO, the Treedom Group. Continue reading
