Euromonitor International report ranks Arabian Oud 11th Among Global Premium Fragrances Based On Retail Sales Value In 2012

Saudi Arabia: Monday, June 17 – 2013 at 12:01 PRESS RELEASE A recent global study conducted by Euromonitor International Limited has revealed that Arabian Oud has occupied the 11th place among global premium fragrances sales based on retail value sales in 2012, underlining its position as one of the world’s top fragrance brands. The study further positioned Arabian Oud as the number one beauty specialist retailer in the Middle East and Africa, thereby maintaining its leadership among the regional market. Euromonitor also links Arabian Oud’s strong brand performance to the solid growth achieved by KSA’s fragrance market, which grew 14.5% in 2012 to reach a value of Euro696m, accounting for 2.2% of the global market. Moreover, in the total feminine fragrance market, Arabian Oud was ranked 13th globally, while it was ranked 10th globally in the feminine fragrance selective market category. Euromonitor International Ltd is a privately owned, London-based market intelligence firm, providing market research, business intelligence reports, and data to industry. Euromonitor’s research and consulting unit offers competitor intelligence, market and trends analysis, mergers and acquisitions research, and statistical data analysis and modelling in a range of industries ranging from consumer goods to travel services. With 40 years’ experience in developed and emerging markets, the company’s research method is built on a unique combination of specialist industry knowledge and in-country research expertise. Taylor Scott International